Foundation may be defined as multi-colored makeup. It is mainly applied to the face so that your complexion gets an even color. Foundation is largely used to change the natural skin tone, and sometimes cover flaws. A number of foundations present in the market these days also function as a moisturizer, sunscreen, base layer, or astringent. The foundation that is applied to the body is usually referred to as “body painting.” Pan-Cake by Max Factor was the first foundation that was available commercially. Max Factor had the product patented in 1937, and it went on to become one of the most successful cosmetic launches of all time despite the economic turmoil of the era. It was estimated that by 1940, one in three North American women owned and wore Pan-Cake. This gave way to a lot of other cosmetic companies coming up with similar products. Here are some of the important characteristics of modern-day foundations: Color The different colors that foundations come in today are identified by a number, letter, name, or a combination of the three at times. However, commercial cosmetic product names aren’t standardized. For example, if a make-up artist asks for a medium-beige foundation, the result can vary drastically from brand to brand and at times, within the same brand across different formulas.

As a vlogger, you are constantly on the run to get new fodder for your blog. This can mean shopping for a huge fashion haul regularly at every nook and cranny. This also signals big bills which can prove to be unaffordable if you are not earning a significant amount from your videos. To help you with this issue, here are a few tactics you can use to make your fashion haul budget friendly without compromising on quality. Set a budget Unless you are an uber-rich fashionista with a million dollars in your account, you should consider keeping aside some money for your vlogs only. Budgeting is essential. Now, your budget does not need to skyrocket. Just decide how much money you can spare each month and stick with it. Your budget can even be an amount as low as USD 50 – 100. You can make videos that show how to purchase clothes on a budget. Later, when your blog or vlog gets enough hits and you are making money out of it, you may consider increasing your budget. Look out for clearance racks Your fashion haul video needs those trendy brands every now and then, but you cannot burn a hole in your pockets.

Lipstick is a cosmetic product made from waxes and oils and provides color and texture when applied to the lips. It is available in almost every shade and a variety of textures including matte, semi-matte, glossy and shimmery. Popularised in the 20 th century, it is worn by women on an everyday basis as well as for special occasions. Multiple cosmetic brands, both inexpensive and high-end, have their own ranges of lipsticks. What is lipstick? Lipstick is a makeup product manufactured from waxes, oils, emollients, and pigments. Waxes provide structure to the final product and oils provide shine. Many lipsticks also contain products like olive oil, jojoba oil and cocoa butter for added softness and hydration to the lips. Colour is provided by lake dyes and pigments such as Bromo acid, titanium dioxide and various red shades of D&C. Trace amounts of lead and other metals are also found in lipstick as a by-product of the ingredients. History of lipstick Lipstick was first worn by the ancient Sumerians over 5000 years ago and was made by crushing gemstones. Ancient Greeks also wore lip paint made from crushed mulberries and vermilion pigment. Until the late 19 th century, lipstick was considered unfit to be worn by respectable women – by the 1880s, however, the French had started manufacturing commercial lipsticks.

It is a common misconception that moisturizers are sufficient to hydrate face and body. Many may even prefer a single moisturizer for the entire body, from the face to toes. The fact is that all products don’t work for the skin around your eyes. The skin around your eyes is sensitive and delicate, and it requires extra hydration. Eye creams come with effective ingredients and are exclusively formulated to treat various eye concerns. At the same time, one eye cream cannot be the solution to all eye concerns. Different eye creams have different ingredients. You need to carefully choose an eye cream for specific issues to get the best results.  For example, if the dark circles are your concern, then eye creams for fine lines may not work. How to choose the best eye cream for you? What is it the concern you want to address? Is it puffy eyes, dark circles, or fine lines? What is your skin type? The eye cream that answers these questions is the one for you. Dark circles – There are various causes for dark circles, including stress, sleeplessness, smoking, inadequate diet, and even hereditary factors. You need creams that will help in brightening the skin, as well as increase the blood circulation of the eye area.

Eye primer is a useful and necessary part of eye makeup. It helps to hold your makeup longer and also enhances the color of your makeup. What is an eye primer? Do you worry about your eye makeup fading or smudging after some time? Try an eye primer. An eye primer is different from a face primer in terms of ingredients and function. It is available in liquid, gel or cream base. It is applied on the lids of the eyes to enable the smooth application of eye makeup and to help it last longer. The primer acts as a catalyst that enhances your eye makeup. It is also useful for those who use only eyeliners and mascara. How does eye makeup primer help? Not many are convinced about the use of a primer for eyes. Just think of it as a foundation for your makeup, and you can understand how it is useful. Here are a few benefits of eye primer. It converts your eye area into a smooth canvas The skin on eyelids can be uneven, rough and creased. When you apply primer on it, it smoothens the skin and gives it a canvas-like base to prepare the skin for makeup.

Hair serum, a silicone-based product that protects your hair by coating its surface, has become an important part of the hair care routine. It works by tackling dryness and frizz and restoring the natural smoothness and shine in your hair. Though all hair serums work by improving the quality of your hair, it is important to choose the one that exactly addresses the issues that you are facing. If you have dry hair and are using a hair serum to add shine to your hair, you are not using the right product and not getting the desired results. Here’s how to pick a hair serum off the shelves: Hair serum for heat protection Your hair is subjected to heat-damage on a daily basis. Be it the sun, humid environment, or heat styling, the texture and health of your hair deteriorate because of the heat. This makes it important to choose a hair serum that contains lavender and jojoba oil. These oils not only protect your hair from heat-related damage but also provide nourishment. Lavender oil further conditions the hair by detangling and smoothening it. These serums are lightweight and are easily absorbed into the hair. Hair serum for dry hair Dry hair is one of the most common complaints in today’s time.

Eye shadows are fun to wear and are available in many shades. One can opt for muted shades or even shimmery and sparkling shades. It is a known fact that your skin absorbs around 60 to 80 percent of the products applied. It is essential to be conscious of what about the ingredients used in makeup. Everyone changes their makeup looks depending on the season and event. Instead of using products that are synthetic in nature and have been tested on animals, opt for makeup that is safe for you and the environment as well. Some of the natural and organic eyeshadow palettes are: 100% Pure 100% percent is known for its warm, soft colors. As the name suggests, these palettes are made 100 percent from vitamin-rich fruits and vegetables extract. The natural and organic ingredients used to make this rich and stunning shadows last for long hours. The colors included are versatile and can be used even as a blush or luminizer. 100% Pure gives that organic, no-makeup, natural look that everyone craves for. The products by this brand cost around $47. ILIA Beauty Who doesn’t like a subtle look sometimes? ILIA Beauty, with shades that include jasper, moonstone, moka, rosa tea, etc, packs all the punch to give that subtle yet dramatic look.

People who have straight hair always long for curly hair and try various techniques to achieve that. People often try curling irons or have seen someone doing so in an attempt to achieve soft, bouncy curls. With progress in the beauty industry, today, there are many techniques that can help you achieve waves or curls. However, firstly one needs to understand and choose a roller properly based on their preferences. For example, some may like big curls, waves, and tight ringlets while some may just like the wavy, voluminous look. Basic rollers If you are someone who wants the wavy hair look, you should use big rollers. Roll your hair after it is damp till your shoulder for the beachy waves. Rollers can be used on all types of hair, except extremely fine hair. They also help reduce frizz. The volume of curls wanted determines the number of rollers required. For thinner curls, you need small to medium rollers. These rollers sit comfortably on the hair, irrespective of the volume. Felt rollers If your roller is made of felt, it gives more shine to the hair. This is good for the hair as it leaves the hair less frizzy. Waves can be created by wrapping the hair around the curler a few times.

Our hair faces a lot of pollution. This takes a toll on your hair, thus leading to dryness and frizz, which makes it crucial for you to pay extra attention to your daily care routine. Since your hair first comes in contact with harsh weather, you may suffer from frizz, split ends, tangles, dehydration, and breakage, leading to a loss of shine, luster, and volume. There are deep conditioning masks to treat hair and prevent any undesired damage. Also, since the weather might be rough, hair masks can be used to protect your locks to restore its natural beauty. Every woman wishes to use a high quality mask that deeply conditions the hair. The most well-known masks are the deep conditioning, silicon-free, and natural masks that are the secrets of many celebrities. These masks help regenerate dry and damaged hair, revitalize it, restructure, protect the hair fiber, soften it, moisturize, and nourish it deeply. This helps in improving the hair shine. The masks are very important during winter and can be easily used at home. Not only are they very effective and popular, but they also work in repairing damaged hair, and the results are amazing. Natural products are used to make masks that contain manketti and cupuacu nut oils that are rich in nutrients that nourish and hydrate your hair.

Hair thinning due to loss is a common problem experienced by everyone, and there are a lot of factors that may lead to hair fall. Hair grows and falls in a natural cycle, but when it falls more than usual, it is a case of hair thinning. We need to understand how the hair grows in order to be able to stop hair fall and thinning. The hair grows in phases: Anagen phase : This is the stage when the hair is growing. It is the longest phase that lasts between 2 to 6 years, and the longer the hair stays in this phase, the longer it will grow. Catagen phase : This phase occurs for three weeks wherein the hair shaft rests and no growth occurs. Telogen phase : This is the phase that takes place after three months, and it is when the hair dies. It is removed from the root, leaving a new strand of hair in the anagen phase. This means that part of the hair is always in the permanent growth cycle, and you are also shedding hair throughout. There is not much to worry as the growth of hair and hair fall are relative, but the only thing that may change is the number of growth cycles a strand of hair goes through in around 25 to 30 years.